Advertising — Use of Business Cards—P.E. Designation

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Situation 1. Engineer A’s actions were not consistent with the NSPE Code of Ethics.Situation 2. Engineer A’s actions were consistent with the NSPE Code of Ethics.Situation 3. Engineer A’s actions were consistent with the NSPE Code of Ethics.Situation 4. Engineer A’s actions were consistent with the NSPE Code of Ethics

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The manner in which engineers advertise, represent themselves, or offer their services to the public has long been a subject of NSPE Board of Ethical Review opinions. Opinions have ranged from classified advertising to the use of the Engineers' Creed in political advertisements, to calendars and pencils, to direct mail solicitation, and more. In fact, the BER Consolidated Reference Table identifies over 30 previous cases directly dealing with advertising considerations. Clearly, the subject of advertising has been among the most examined ethical issues considered by the NSPE Board of Ethical Review. It is also appropriate to observe that opinions about the ethics of professional advertising have changed over time. As a result of legal challenges to professional society codes of ethics during the 1960s and 1970s, the examination of ethical issues relating to advertising are now tempered with strong cautions relating to commercial free speech and antitrust considerations. In particular, BER case numbers 79-6, 82-1, and 84-2 incorporate this perspective. This Board believes that contemporary questions about the ethics of advertising can be addressed relative to two primary considerations identified in the NSPE Code of Ethics. First, a fundamental principle is that such advertising must be conducted in a manner that is truthful and not misleading or deceptive. Second, such activities must conform to state registration laws and rules of practice. In both cases, the engineer’s obligation is not just to satisfy the letter but also the spirit of the Code, consistent with upholding the dignity and integrity of the profession. Other observations also have a direct bearing on the ethics of advertising relative to the use of business cards. With respect to regulation of the practice of engineering, this Board recognizes that the states have laws which restrict engineering practice to those persons who are duly licensed in that particular state. Further, some states have regu...

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Situation 1. Engineer A is licensed in States B, C, and D. Engineer A participates in a business meeting in State E and hands out a business card indicating that he is a P.E. The business card lists Engineer A’s name, phone, fax, and e-mail address but does not list a mailing address, nor does it identify the states in which Engineer A is licensed.Situation 2. Engineer A is licensed in States B, C and D. Engineer A is invited to a business meeting in State E and hands out a business card indicating that he is a P.E. The business card indicates that Engineer A is licensed in States B, C and D and lists Engineer A’s mailing address, etc. in State E.Situation 3. Engineer A’s business card notes that Engineer A’s offices are in State B but that Engineer A is licensed in State C only. Engineer A resides and performs non-engineering consulting services in State B. Engineer A hands out his business card in State C.Situation 4. Engineer A is licensed in State B and his business card contains only State B information. On a social visit to State C, Engineer A provides his business card to a non-engineer Friend X. Friend X shares the card with Engineer D, telling Engineer D that Engineer A recently gave Friend X the card while visiting State C. Engineer D reports Engineer A to the State C engineering licensure board.

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Were Engineer A’s actions ethical in situations (1), (2), (3), and (4)?
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62

Total Entities

9/9

Components Populated

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Roles R
w=0.12 384D
Engineer A Licensed Engineer
Licensed engineer who hands out business cards indicating P.E. status in four situations spanning states where he is...
Engineer D Engineer
Engineer who receives Engineer A's business card from Friend X, learns it was given while Engineer A was visiting...
Friend X Non-Engineer Friend
Non-engineer who receives Engineer A's business card during a social visit to State C and shares the card with Engineer D.
State C Licensure Board
The State C statutory licensure body to which Engineer D reports Engineer A after learning Engineer A distributed...
NSPE Board of Ethical Review
Adjudicates the four business card fact situations, finding Situation (1) not acceptable for lack of a physical...
5 entities
Principles P
w=0.2 384D
Licensure Compliance in Card Distribution
Engineer A distributes business cards indicating P.E. status in four fact situations that span states where he is...
Honesty in Business Card Advertising
The Board holds that business cards and other marketing materials must be truthful and not misleading or deceptive,...
Licensure Compliance in Advertising
The Board holds that advertising activities must conform to state registration laws and rules of practice, that...
Professional Dignity in Code Spirit
The Board frames the two primary advertising considerations, truthfulness and licensure conformance, as obligations...
Honesty in Licensure Representation
In Situation 2 Engineer A's card expressly states that he is licensed in States B, C and D, and in Situation 3 the...
5 entities
Obligations O
w=0.15 384D
Engineer A Business Card Address Duty
To avoid confusion or any appearance of deception about licensure, Engineer A's business cards should identify a...
Engineer D Reporting Judgment Duty
Engineer D should exercise appropriate judgment and discretion before bringing a matter concerning another...
Engineer A Licensure Disclosure Duty
Engineer A must accurately identify on his business card the states in which he is licensed when the card represents...
Engineer A Marketing Accuracy Duty
Engineer A must make sure that the information he uses to market and communicate services, including his business...
Business Development Engineer Firm Licensure Duty
A business development engineer who tenders business cards in a state where he or she is not personally licensed...
Engineer A Licensure Compliance Duty
Engineer A must comply with the engineering licensure requirements of the states in which he represents his P.E....
Engineer A Code Spirit Duty
In conducting his advertising and self-representation, Engineer A must satisfy not just the letter but also the...
7 entities
States S
w=0.1 384D
States B C D Licensure
Engineer A, licensed in States B, C, and D but not in State E. Triggered when Engineer A obtains P.E. licensure in...
Conventional PE Card Assumption
Recipients of business cards bearing an engineer's name and P.E. designation. Triggered when Presentation of a...
State E Card Licensure Omission
Engineer A's business card distributed at the business meeting in State E, indicating P.E. status without licensure...
State E Card Licensure Disclosure
Engineer A's Situation 2 business card, stating licensure in States B, C and D and a State E mailing address....
State C Only Licensure
Engineer A in Situation 3, with offices and residence in State B while licensed in State C only. Triggered when...
Non-Engineering Consulting In State B
Engineer A's professional activity in State B, confined to non-engineering consulting services. Triggered when...
State B Only Licensure
Engineer A in Situation 4, licensed in State B only, with a card containing only State B information, while visiting...
Report To State C Board
Engineer D's report of Engineer A to the State C engineering licensure board, based on the card Friend X shared....
Situation 1 Licensure Misperception Risk
Engineer A's Situation 1 business card, which bears the P.E. designation but does not identify a physical address....
Situations 2 and 3 Truthful Representation
Engineer A's Situations 2 and 3 business cards, which identify his residence state and the states in which he is...
Situation 4 Proper Card Distribution
Engineer A's distribution of his business card to Friend X during a social occasion. Triggered when Engineer A hands...
Reduced Marketing Update Cost
The marketing and communication materials of engineers and engineering companies, such as business cards, brochures,...
Offices B License C Card Disclosure
Engineer A's Situation 3 business card, noting offices in State B and licensure in State C only. Triggered when...
Evolving Advertising Ethics Standard
Professional opinion on the ethics of engineering advertising as examined by the Board. Triggered when Legal...
14 entities
Resources Rs
w=0.1 384D
BER Consolidated Reference Table
BER Consolidated Reference Table (topic: index of prior BER cases dealing with advertising considerations)
NSPE Code of Ethics
NSPE Code of Ethics (topic: truthful, non-deceptive advertising and conformance with state registration laws)
BER Case 79-6
BER Case 79-6 (topic: commercial free speech and antitrust considerations in professional advertising)
BER Case 82-1
BER Case 82-1 (topic: commercial free speech and antitrust considerations in professional advertising)
BER Case 84-2
BER Case 84-2 (topic: commercial free speech and antitrust considerations in professional advertising)
82-1
Cited alongside 79-6 and 84-2 as reflecting the modern perspective that advertising ethics opinions must account for...
84-2
Cited alongside 79-6 and 82-1 as reflecting the modern perspective that advertising ethics opinions must account for...
BER case numbers 79-6
Cited as one of the cases that incorporates the perspective tempering advertising ethics with cautions relating to...
8 entities
Actions A
w=0.1 384D
Transparent Card Distribution
Disclosed Licensure Card Distribution
Incomplete Card Distribution
Social Card Distribution
Card Sharing
Licensure Board Report
Business Etiquette Determination
Situational Ethics Determination
8 entities
Events E
w=0.08 384D
Business Meeting Invitation
Card Receipt
Board Notification
Ethics Codes Legal Challenges
4 entities
Capabilities Ca
w=0.07 384D
Engineer A Licensure Disclosure
Engineer A exercises the competence to communicate material licensure facts by listing on his business card the...
NSPE Board Precedent Reasoning
The Board grounds its analysis of the four business card situations in over 30 prior BER advertising cases and in...
NSPE Board Normative Framework Assessment
The Board identifies the two primary NSPE Code considerations governing advertising, truthful and non-deceptive...
NSPE Board Threshold Distinction
The Board draws the line between tendering a business card, an accepted business etiquette, and an offer to do...
Engineer A Licensure Representation Accuracy
Engineer A exercises accurate credential representation in Situations 2 and 3 by preparing business cards that...
Engineer D Regulatory Reporting
Engineer D exercises the competence to communicate a material professional concern to the party entitled to it by...
Engineer A Normative Framework Assessment
Engineer A's duty to comply with state engineering licensure requirements and to satisfy the letter and spirit of...
7 entities
Constraints Cs
w=0.08 384D
Engineer A Deceptive Card Prohibition
Engineer A must not advertise, represent himself, or communicate his services through business cards or other...
Engineer A Unlicensed State Solicitation
Engineer A must not seek, solicit, or perform engineering work in a state in which he is not duly licensed or...
Engineer A Card Address Omission
Engineer A must not distribute a business card bearing the P.E. designation that identifies no physical address,...
Business Development Engineer Solicitation Limit
A business development engineer representing an engineering firm must not engage in business development activities,...
4 entities
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